Packaging Design

Packaging Design is more than a bright colored box and graphics. It is also a way to protect whatever is inside from getting broken, spoiled, or  damaged in shipment to the place where it will be sold. Not only that, what is inside the package has to be labeled on the package, doesn't it?  Otherwise, the consumer wouldn't know what they were buying.  So why would they?

It takes artists, scientists and marketing gurus to come up with an attractive yet functional and conventional way to parcel their product.   For example,  people are used to buying cereal in a box or a  bag. Not many would look for it in a can.  It would be impractical because then how could you seal it and keep it fresh?  The Packaging Design must take into account the product inside. It must protect it as well as advertise it, but it must also inform the public what is inside and how it is to be used.  Especially in the Food Packaging industry, the design must follow regulatory standards for consumer protection. That includes labeling the contents, providing expiration dates to guarantee shelf life, and using materials that won't seep their chemicals into the food.

But that is not all. Another consideration that must be figured into the design is the cost involved in packaging a product.  The company needs to make a profit. So not only does the package need to attract customers to by whatever it contains, the Packaging Supplies used must not be too expensive, nor should be the labor and machinery involved.