Packaging Products
Packaging Products for distribution and sales takes a lot of coordinated effort, especially today with all of the consumer protection laws in effect. The public is much more aware of what constitutes a good product and whether or not it is safely packaged. People have been educated as far as temperature, portion and ingredient control factors. What do we mean?
Take a carton of chocolate milk. It will be either packaged in a glass bottle that must be sanitized and sealed or a paper carton that has a wax coating to prevent seepage. Somewhere on the package must be listed who made it and how to contact them, the expiration date, and what ingredients are inside - milk, sugar, chocolate syrup, flavorings, added vitamins and preservatives, etc.
When it comes to Packaging Products, the consumer expects certain things. If a promoter of a product thinks too far out of the box, so to speak, it can be disastrous. Boxed wine for example has taken a long time to become acceptable. So has prepared meals that do not have to be frozen. Or soup in glass jars instead of cans. The Packaging Design has so much to do with whether the product is popular or not, doesn't it? If it does not appeal to the public, it won't be grabbed off the shelf and put in the shopping cart.
Of course in recent years, theft has been a major issue. Packaging products in hard to open, vacuum-sealed plastic has become all the trend, much to the chagrin of the buyers. Special Packaging Equipment must be used to mold the product into the plastic we all fight to get open.


